A new image of real estate agents as salespeople

03/12/19  |  Ellie Botshon

Are real estate agents salespeople?The answer to that question depends on what your definition of “salesperson” is. For some, the word conjures up images of a

Are real estate agents salespeople?
The answer to that question depends on what your definition of “salesperson” is. For some, the word conjures up images of a slickly dressed used car salesman who uses dishonest and unethical persuasive tactics. He overpromises, under-delivers, and hides the fine print. Unfortunately, this understanding of salesperson has come to represent all kinds of salespeople over the years, and real estate agents have not escaped this distasteful image. Our ultimate goal is to debunk this “salesperson as slimeball” reputation, because if this is the definition of sales, then NO, we are not in sales—even if we’re selling a house.
Who are we, really?
We are trained, licensed professionals, first and foremost. Both Liz and I have over 15 years of experience in the greater Boston area, and we love this market. It’s full of historic as well as modern buildings, it represents a mix of both urban and suburban properties, and it always cultivates enthusiasm in the people who live here. We've worked in both weak and strong markets, and can therefore maintain a cool head and help others play (and win) the long game.
What do we do?
We love working directly with clients (you!), and are proud to advise buyers and sellers of condos, multifamily buildings, investments, or single family homes. We can help you rent your property out, or even help you find a place to rent for yourself.
We work very hard.
We aim to please.
We listen to your needs.
We will never:
  • Push you into buying something that doesn’t feel right or doesn’t fit your budget.
  • “Buy” a listing from you by offering an inflated list price that just doesn’t make sense.
  • Surprise you with hidden fees.
We are educators, advocates, professionals, and we can help you translate your dreams into reality. We will guide you through the process step by step. Trust, honesty and transparency are very important to us. If you can’t trust us, then we don’t want you working with us. It’s that simple.
So, what is a salesperson, really?
Blogger William Defries writes in Forbes Magazine, “The objective of the ethical Salesperson is to demonstrate (to the prospect) how their products or services will enhance or improve the prospect’s life in a tangible or intangible way.”
So…then YES, we are salespeople. We help improve your life using real estate; we love what we do, and we care about our clients.
Please contact us with any questions about our approach to real estate, or if you're ready to start buying or selling. We're here to help.

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With their complementary communication styles, responsiveness, competence, and ability to truly listen, Ellie and Liz enable their clients to feel at ease throughout any real estate transaction. They would welcome the opportunity to be your next real estate advisors.

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